After setting up your Instagram account and building a perfect profile is just a start. One must know how to create content, get engagement, and, most importantly, how to promote Instagram post.
Building a profile and creating content might be something that many get mastered. But, when it comes to market your posts, there are many things that one is not aware of.
Today, you will get to know some of the most natural methods to promote your Instagram posts for free and a couple of paid options for those who can afford it.
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How To Promote Instagram Posts For FREE In 2020
Free methods are my favorite one as they do not cost me anything; however, the amount of time I spent is very high. Only go for these when you have no money to spend on other options else. It is always better to go to professionals who know how to promote Instagram posts for much higher engagement and reach.
Yes, this is, without any doubt, the easiest method to give higher exposure to your post. There is an end number of FB groups and Facebook pages out there where you will find like-minded peoples. The only thing one needs to remember when using Facebook to promote Instagram post is a group activity. Ensure that the group is legit with active followers to get your post noticed.
Things that you can check for any Instagram post promotion group are as per the following:
- Number of members
- Age of group
- Activity level
With the above three, you can find groups that are suitable to promote Instagram posts for free.
If you are not aware of Pinterest, this is the right time to explore this image-sharing social network. Indeed, a great way to promote any visual content to the millions of users for free.
Earlier, Pinterest was allowing to connect automatically, which people were using to promote Instagram posts. But, unfortunately, they discontinued this method recently.
However, you can still create a profile and post your Instagram content linking back to your post. This works quite well as Pinterest is specifically for image sharing and unique images much better here. The best part about this method is that it is free to use, and you get to share your content with millions of new users who are new followers prospects.
Another feature that can help you promote Instagram posts is within the app. Yes, stories are a great feature, and one should use it more and more going forward for better reach. If you are a new user to Instagram and want a higher range, convert your post into stories to get more views and engagement.
It is a known fact that people who use all the features of Instagram, including the caption, stories, highlights, and IGTV, are the ones who find success faster. Hence, it would be best if you use stories to promote your posts as often as you can.
If you do not know how to use stories properly, there are tons of tutorials online that you can follow. It is straightforward and convenient, and you do not have to pay any money to get results.
If you want to know how to promote Instagram posts without Facebook, Pinterest, or other out of the Instagram app, this is an excellent method for them. One free way to promote Instagram posts is by collaborating with other users within the same niche. It is a great way to get higher exposure in front of others’ followers, which might convert into your fans.
You can start by doing a simple search for your keyword or top Instagram hashtags to find relevant profiles. Once you have a list of 5-10 profiles for collaboration prospects, next is to follow them and leave a DM stating your interest.
Here are a few things to remember when you want to adopt this method to promote Instagram post:
- Relevant profile to your niche
- Have a similar or higher number of followers
- With a reasonable engagement rate
- A genuine and famous Instagram profile without fake followers
If you receive no response from your selected profiles, move on, and find some more. The reply rate of this method is quite low if you have a new profile with no or little followers. If this is the case, get your followers to count to 1000 or more and try again.
Paid Methods To Promote Instagram Posts In 2020
In this part, you will know the paid methods to promote your Instagram post through the two most popular ways. As shared earlier, this is for those who want faster results and have a budget with them.
This can be used by both newly built and established profiles to take their engagement and followers number to sky-high quickly. Let us see how to promote Instagram posts with paid methods.
One of the best ways to make money on Instagram is through shoutout, which is quite popular among many large accounts. They earn thousands of dollars through this apart from sponsored content and product promotion.
If you have a budget to spend on this, you can find a suitable profile in your niche and DM them to ask if they promote other accounts. Generally, you will find this from their Instagram bio text, where they mention this. Once you find a few relevant accounts, DM them their price per shoutout, and they will get back to you with their proposal or rates.
Any account which is near 10K followers ideally charges $50-$100 for promoting you through their Instagram post caption. However, rates for story promotion, sharing content are much higher than this. The bigger the account, the more you have to pay to promote Instagram posts through them.
There is no doubt over the effectiveness of giveaways not only with Instagram but on any social media platform. It is so popular that even big brands use Instagram giveaways to get new customers for their products. If done the right way as many influencer do, you can get a lot out of it.
The budget for this is in your hand; hence, you can plan how many you want to create. Each giveaway can consist of different engagements, such as encouraging likes, comments, or even following.
Do not forget to be authentic with your giveaways. No cheating and publishing the results with the winner let people follow your Instagram for the next one. Understand that this is a great way to promote your Instagram page. If you fail to do so, there are chances that peoples will start reporting your account, or you get a negative reputation, which is hard to crack.
These can cost you money, but results are guaranteed no matter if you are a new or old account. There are no specific ads you have to create for your profile, just any post which you things are best performing can do the job.
Few things you must remember while using paid ads to promote Instagram post are as following:
- Post must be of high-quality content.
- Try this for only older posts that are already performing organically.
- Is niche relevant so that peoples can follow you or get engagements?
- Keep tracking the performance of your paid post through Instagram analytics.
- Stop the campaign if you find no reach to save money.
Remember, this can cost you much money, but as shared earlier, paid campaign to promote Instagram posts is very useful. It would be one of the most legit things you need to learn is using them to perfection for the best results.
You must have heard of exclusive Instagram promotion groups on many occasions if you are into Instagram for quite some time. These are groups where users promote each other’s content to get and give exposure to fellow Instagrammers.
But, getting into an authentic group is hard as many of them charge a hefty monthly amount to let you in. Keeping money aside, these are perfect for those who have no idea how to promote an Instagram post.
Here is one site that can let you in for FREE, and you decide which one you want to join. Plus, you get a free analysis of your account through their telegram group. The best part is that you can find many Instagram influencer under one umbrella with their price of Instagram promotion, and you can get in touch with them directly.
On the other hand, if you already have a good number of followers and want to earn money with Instagram, it is a perfect opportunity to let users know your price. Not only that, but you can also plan to sell your content to other users who are not good at creating it. There is no doubt that this has become one of the most legit ways to make money online with social media.
Once you register FREE with them, you also get a 20% referral income for every business you help them generate. A win-win situation for you if you want to promote an Instagram post or help others get more exposure!
FAQ On Promoting Post On Instagram
What does it mean to promote a post on Instagram?
It means that you give more exposure to your content through other websites, methods, and groups. You can achieve the same and get much higher likes, comments, and followers. The same can be made through FREE and paid options according to the availability of time/money. Without a doubt, if you learn how to promote Instagram posts and get mastered in it, you open some new ventures to earn money on Instagram by giving your services to others.
What happens when you promote a post on Instagram?
Three things happen when you promote an Instagram post with any of the given ways. One, you get your content in front of a much larger audience. Two, increase your chances to get more engagement on the content. Three, increase your chances for new followers, which helps grow your account.
Does promoting your post on Instagram give results?
Yes, it does give good results when you compare it with no promotion at all. As in every method, results depend on how much time you spent, where you shared your content, what niche you are into, and how much money you are willing to pay. In short, results vary from account to account with good to great