Hashtags are a very important part of Instagram and you must learn how to follow a hashtag on Instagram. They can be used for promoting a product or service, but they can also be used to promote an event, a person or even a brand.
A hashtag is the main element that makes up any social media account. It is not just about posting photos and videos on Instagram, but also about using hashtags to connect with other people on the platform. Hashtags are used to help you find new followers and keep track of your current ones. You can use hashtags in your posts to get more likes and comments from your followers in return.
Hashtags help you get more engagement from your posts and make them more interesting but they also increase the amount of traffic that you receive through them because they are one of the most popular ways that people use to
How to follow a hashtag on Instagram?
The best way to build your followers is to use hashtags. If you follow a hashtag, your followers will follow you. Followers are the people who share content with their friends and followers. People who have a lot of followers are called big-followers. Big-followers have more chance to be noticed by other people and hence they can be promoted by businesses or brands.
That is why it become important to follow hashtags that are relevant to your account. Here are the steps to follow a hashtag on Instagram:
- Begin by opening the Instagram app and tapping on the bottom-right search tab.
- At the top, click the search bar.
- Enter a hashtag to follow and ensure the “Tags” tab is selected.
- You may see a pop-up announcing this new feature. If it appears, click “Next.”
- Once you’ve chosen a hashtag, tap the blue “Follow” button at the top.
- Once you start following a hashtag, you’ll notice that the most recent posts from that hashtag appear in your main feed, denoted by the hashtag in the title and the user who posted them.
- Additionally, you’ll see some of the most recent stories with that hashtag appear in your stories bar.
- To view a list of all the hashtags you’ve subscribed to, navigate to your profile page and tap “Following.”
- Then, at the top, tap on the “Hashtags” tab.
- A list of all the hashtags that you follow will appear. Additionally, you can tap on “Unfollowing” next to a hashtag from this screen to unfollow it at any time.
Bear in mind that the hashtags you follow are public. However, if your account is set to private, only those who follow you will see it.
Benefits of following A Hashtag On Instagram?
A growing number of people are using hashtags, not just on Instagram but everywhere. But what are the benefits of using a hashtag?
With all the social media channels, marketers need to use their channels in a way that will attract the attention of the audience. But what are the benefits of using hashtags?
Now that you know how to follow a hashtag on Instagram, here are four benefits you get when following a hashtag:
- Know About your Competition
As with any business, it’s critical to understand who your competitors are, what they offer, and how they advertise to determine what makes yours the superior choice. Instagram hashtags can be used to research competitor accounts, their most popular posts, and their most frequently used hashtags.
Learning this information can assist you in gauging an audience’s response to a competitor’s post(s), providing you with insight into what works and what does not for your own social media marketing.
Additionally, hashtags are dynamic and ever-changing. What was once a trending hashtag today may become obsolete tomorrow. Maintaining an awareness of current events and trending hashtags will help establish your brand’s credibility and trustworthiness. Once you learn how to follow a hashtag on Instagram, you start to get such benefits to grow your account.
- Visibility and Branding
Although technically, these are reasons two and three, we grouped them together because most of the reasoning is interdependent. Increasing your visibility will help your branding succeed, and vice versa.
Essentially, the most effective hashtags on Instagram are for branding and visibility. If you’re a new business, hashtags can help you grow your audience and raise brand awareness. When users search for your brand, they will see the hashtags you use; or, if they search for specific hashtags e.g. #selfie, they will see your branded posts in the results. Typically, this results in the acquisition of new followers and potential customers.
Alternatively, you can create your own to promote a product, service, or event, whether new or established. You can encourage your followers and customers to use it when they purchase/use a product or service from you or attend an event hosted by you. By creating your own hashtag (or by selecting a less-used hashtag), you can position your brand to dominate that hashtag. Continuously including that hashtag in your posts not only increases your visibility (as does all hashtag use) but also helps users associate your business with that hashtag, further establishing your brand.
- Helps in Advertizing Your Brand or Individual
One of the primary reasons hashtags have grown in popularity on social media is their ability to assist marketers and businesses in developing targeted campaigns. In other words, when you post about a promotion, your followers will use the same hashtag, which will be used by their followers, and so on. Hashtags increase a campaign’s visibility and assist you in reaching your target audience by utilizing relevant hashtags that your audience is already following.
When a hashtag is used to promote an event, it connects you to your followers and your followers to one another. The amount of traction that a hashtag can generate before, during, and after an event is significant.
Another effective way to promote your business with hashtags is to pair them with a giveaway promotion. Create a photo contest where participants submit their images using a designated hashtag to win a prize. In February, many businesses use this strategy to promote Valentine’s Day. For their followers to win free products, jewelry businesses host the best couple photo contest or a share your best love story contest.
- Localization (on a global scale)
Using geographical tags in your Instagram posts has become a useful tool for marketing on a local scale, especially since the introduction of Instagram Stories. Additionally, you can reach audiences on a local, state, regional, or national scale by tagging locations such as city neighborhoods or popular cities.