Yoga Business Plan and Ideas – How To Start A Start A Yoga Business In 2021?

yoga business plan

Who doesn’t know yoga? And many of us at least once tried to think about taking an instructor certification and think about building a yoga business plan? Everyone knows that yoga can produce fantastic results if practiced regularly and can accompany any workout routine that you follow. But how many considered entering into the business of yoga?

Yes, yoga itself is a big industry now, from opening a studio to selling yoga accessories to yoga masters. Peoples who involve in this knows that it can give some good returns with low expenditures.

And if above is not enough to convenience you about this trend, here is google search trends since 2004.

google search

Here is what YouTube video search looks like for yoga worldwide:

google trends

Yoga is clearly above all other competitors!

Buy why we are giving these trends to support that you can make money with yoga?

Because, whenever you sell, create a video or write website content, these trends are essential. You can easily select your niche keywords and create content around that for traffic and leads.

Now, if you practice yoga daily and want to earn with the trend, you will find some ideas on how to start a yoga business in 2021.

Best yoga business Plan From Home and Online

 1) Teach Yoga Online

Teaching is a good if you do it the right way, there is plenty of scope in yoga too. Here is how Glassdoor data on salary is beating all close competitors.

yoga instructor salary

Check this Glassdoor data for offered (top 3 results) salary per hour:

salary of yoga teacher in USA

How much does it cost to become a one of them, and what is training requirements?

Your passion is all that requires to become a certified professional. Many of them provide yoga certification—taking a certification cost around $1500. Do remember to look for the credentials of the studio or institute while going for certification.

How long does it take to become a yoga teacher?

You generally need to take around 200 hours of yoga training to become a certified yoga trainer. But why spend on yoga certification when you already know yoga?

When you are taking the yoga business, your certification adds value and weight to the credentials. Every prospective client will first check the credentials before hiring you for personal or classroom classes.

How much yoga instructors earn?

Once certified by a reputed yoga institute, you can charge up to $75 per private session from your students.

You can start as a part-time while operating from your home as per your suitable time. Other option could be applying for a yoga teacher jobs at your local one.

Learn how Kino Yoga took her yoga training to new levels by developing yoga office and started training yoga at corporate offices.

2) Make Money Selling Yoga Item

Every year yoga practitioners are spending well over $16 billion on yoga clothing, equipment, classes, and accessories. You, too, can sell yoga items online through e-commerce retailers or launch your Amazon private level.

Items like a mat or pants sell like crazy online, and you too can take advantage of this high demand and start yoga of sale items. Here is an Amazon top-selling items view:

yoga items

Market your product on SM and drive more traffic towards your yoga items online shop to get leads.

A proper strategy for selling yoga products would be to start with basic things like shown above. Check the price of competitors and see how you can beat them in the pricing war, manufacturing product at a cheaper cost with overseas factories is a good strategy.

You can start your e-commerce selling for less than $500.

Another critical strategy is to keep an eye on trends related to the yoga industry and launch products which are trending and are in demand.

Over some time, this business of yoga items can be very fruitful and can bring a lot of income to you. You can also approach the local retail shops or studios who also sell these products to their customers and students.

Check out this Amazon yoga accessories search to see what type of accessories are selling online and how many people developing their yoga business plan for e-commerce sites.

3) Yoga Business With YouTube Channel

Marketing can do wonders if done correctly, and it applies to your passion too!

If you are a yoga enthusiast document all related things you do to yoga. You can start a blog or a channel on YouTube. Health is a never-dying niche, and there are billions of searches each year relevant to yoga.

You can get famous through blogging where you can teach whatever you know and what new things you are learning about yoga.

Lookup YouTube for peoples uploading free videos and the number of views they are getting. Check out the number of blogs dedicated to yoga articles where peoples post their experience.

youtube channel

You can take on social networks and market your videos to drive traffic towards your content. Learn how you can create a fantastic Instagram profile to post-yoga pictures and videos you think users like to read.

Health niche related companies pay influencers for posting about their products and services. Hence you can monetize Instagram or register for a pay per tweet program for Twitter accounts.

You can use Pinterest to drive crazy traffic to your video or blog. Creating a Facebook page for your passion also helps you get noticed.

How can you make money with Yoga blog or videos?

By merely monetizing your content, YouTube pays for all your content, which displays ads. Else you can go to other video uploading sites where views are chargeable. For your blog, you can monetize with yoga-related product affiliates that pay you to sell their products. Affiliate products related to yoga can fetch you commission of around $25 per sale.

Try this yoga program affiliate to know what we are talking about!

If you find it challenging to create content for your website or create and grow your YouTube channel. You can check these 50 plus freelancing sites to hire professionals to help you set up a yoga business plan for yourself.

Read this inspirational piece on how a plus size women become an instructor by posting how to do yoga videos or check out this one of the top yoga channels Yoga With Adriene to leap out of them.

4) Make Money With Yoga digital Products

Peoples who have excellent writing skills or presentation skills can convert their knowledge into an e-book or can create the right yoga video course.

For both options, you need professional help to convert your knowledge and skills into a presentable format. You can easily hire freelancers to do all the needed work and concentrate to market your final product to prospects.

Many sites offer online courses like Udemy or Udacity; registration to these sites is easy and quick.

Here are a few courses available on Udemy:


Though they charge a small fee that should be fine, keeping in mind, they will let your course reach a bigger audience.

Other options to sell course or e-book with an affiliate site like Clickbank or share a sale, you can put your product there for sellers to promote. There are yoga-related products which sell around $40 per product.

A great thing about these digital products is that you save a lot of cash on logistics hence are becoming popular to make money with yoga topics.

Here, you have to pay a commission, which varies from 20% to 40%, but experienced marketers will promote your product. Another option is to sell directly on your website, or you can also become a seller on e-commerce sites.

Have a look at these courses The Yoga Beginner’s Bible and Ten Minute Yoga for Stress Relief, Focus, and Renewal.

Pro tip: Trackback to the roots of yoga i.e., India! There are many yoga instructors there, and you can take their help with little finance to help you with your e-book or video course.

5) Yoga Studio Business Plan

It sounds an expensive option, and it is!

Generally, you need quite a bit of space to start your studio. Space requirements have a thumb rule for this, i.e. 21 square feet for each practitioner to see if you can get some low rent space as per your plan.

But there are always way out before you plan to rent a big space with all the necessary amenities required, and nothing is super expensive.

Plus, they want to put their savings into a plan which they do not sure of being successful.

Here, the solution could be your garage where all essential facility life light or space is available free to you.

Before going big, you can start a yoga studio at your home with a few students. It is a perfect opportunity for the stay home moms who can do it full time or working professionals who can teach yoga during weekends.

Only the initial expenses that I see here are mats and local online marketing. If you like, you can go with offline and start a yoga studio marketing strategies too. There are surely more peoples out there who want to try yoga apart from their other exercise routines, and that’s the beauty of yoga.

Planning for Yoga Business is key!

With proper planning, you can make money with the yoga business plan. As we mentioned earlier also, the average charge for one session in a professional one is around $75.

At your home, you can keep prices up to $50, plan for 20-30 sessions per month to make around $1500 per month. With proper marketing and local SEO optimization, you can increase the number of practitioners to take the earning up to $200 – $3000, which is by any means, not an inadequate income.

Create a template for yourself for creating a brand out of your studio. Get creative and look at people use Bookretreats for some innovative marketing strategies. Here are a few examples from the site:

yoga studio business plan

Final Words

Our suggestion is to how to start a yoga business from home and take services or professions to review your policy and services plus other related angles.

If you can gather a team of your family members or friends, it will be an added advantage. No matter your plan is for small one, or you want to create a big empire, a team always helps.

Doing things alone can be time-consuming, and you may leave in the middle of your road to developing your own yoga business plan to create wealth with proper health.

Learn more about online marketing and social media tips to drive sales for your yoga business, but don’t side-line the age-old word-of-mouth marketing locally.

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